What Happened to Cazoo Group?

Cazoo merged with AJAX Financial Alternatives (Dan Baker) in August 2021, becoming Europes answer to Carvana. The company bought and sold used cars online with home delivery across the UK, France, Germany, and Spain. Cazoo expanded aggressively — buying subscription car companies, building reconditioning centers, and spending massively on marketing (including Premier League sponsorships). But unit economics never worked in Europe where margins are thinner and logistics more complex. After burning $2B+, Cazoo retreated from continental Europe in 2023, did a 1:100 reverse split, and ultimately went bankrupt in 2024.