Trust Size
$53M
Peak Price
$62.51
Current Price
$1.40
Return
-86.0%
Price Journey
What Happened
Grove Collaborative is an e-commerce company selling sustainable household, personal care, and cleaning products through its online direct-to-consumer platform.
Grove Collaborative went public in June 2022 through a merger with Virgin Group Acquisition Corp II (backed by Richard Branson). The company sells eco-friendly cleaning supplies, personal care products, and household goods through its website and app. Despite a loyal customer base, Grove has struggled with high customer acquisition costs and slowing growth, conducting a reverse stock split to maintain its Nasdaq listing.
Timeline
2021-03-15
S-1 Registration Filed
2022-05-16
Merger Proxy Filed (DEFM14A)
🔀 Reverse Stock Split
Reverse split ratio: . Reverse splits are used to avoid delisting but destroy shareholder value through the illusion of a higher stock price.
SEC Filing Details
CIK Number
1841761
Total SEC Filings
548
State of Incorporation
DE
Last Filing Date
2026-03-19
Business Location
New York, NY
Trust/Asset Size
$53M
Data sourced from SEC EDGAR Company Facts API and EFTS search index.
📄 SEC Filings
View all EDGAR filings for Grove Collaborative Holdings